Turning brands into stories,
clicks into communities.
I'm Afreen — a Digital Marketing Assistant at Yokomet, a creative agency startup in Kerala. With a BCom and PGDM background, I bring both the analytical rigour of a researcher and the creative instinct of a storyteller.
My work spans social media strategy, content creation, brand design, and consumer behaviour research. I believe the best marketing doesn't feel like marketing — it feels like something worth sharing.
Whether it's a scroll-stopping Instagram post or a data-backed dissertation on impulse buying, I approach every brief with the same question: what makes this human?
Building brand presence on Instagram and beyond — from content calendars to caption strategy. I craft posts that stop thumbs and start conversations.
Visual storytelling using Canva, AI tools, and a strong sense of brand aesthetics. From ad creatives to mascot design — I make brands look the part.
Words that work — short-form copy, hooks, headlines, and CTAs that drive action. I write with the brand voice, not around it.
Consumer behaviour, data analysis using SPSS and SmartPLS, and turning research into actionable marketing insights.
Understanding paid ad mechanics, audience targeting, and creative strategy for social media campaigns that generate results.
Deep interest in how online experiences drive buying behaviour — backed by a full research dissertation and a sustainable fashion retail concept.
Building Yokomet's Instagram presence from the ground up — developing content strategy, managing the content calendar, writing captions, and creating visual assets. Every post is purposeful, on-brand, and built to grow.
Focused on government accounts and institutional sales strategy at Birla Opus Prime. Built client relationships, understood B2B marketing dynamics, and gained hands-on sales experience in a large-scale corporate environment.
Conducted primary research on customer preference and trial room etiquette at US Polo Assn. outlets. Gathered consumer insights that directly informed in-store experience improvements.
A research study on how online shopping experience drives impulse purchases across top e-commerce platforms. Used SmartPLS and SPSS to analyse interactivity, visual engagement, ease of navigation, and attitudinal loyalty among urban and semi-urban Kerala consumers.
Designed and executed Yokomet's Instagram content strategy from scratch — building the brand voice, creating a content calendar, writing copy, and producing visual assets that reflect the agency's creative identity.
Designed Coolpex — a pearl-white ethereal guardian mascot with an airflow cape, glowing green chest core, and IHMS shield. Also created a full series of high-impact social media ads for the Kuwait-based indoor air quality brand.
Conceptualised a digital retail platform focused on sustainable fashion — combining e-commerce UX thinking, ethical brand positioning, and digital marketing strategy into a cohesive business concept.
A selection of social media creatives, ad campaigns, and brand visuals created across multiple client brands — each built to tell a story and drive action.
Indoor air quality brand based in Kuwait. Created a full ad series around pain-point storytelling — dry throats, sleeping children, dusty lungs. Bold copy, emotional visuals.
Kerala travel brand. Designed a dreamy double-exposure visual campaign positioning Kerala as the ultimate romantic getaway — houseboats, backwaters, golden light.
Skincare clinic by Transformance. Created high-impact before/after ad creatives with luxury editorial aesthetics and direct response copy driving consultation bookings.
Creative agency startup. Developed Instagram content strategy, content calendar, and brand visuals from scratch — building the agency's voice and visual identity online.
Designed Coolpex — a pearl-white ethereal guardian with an airflow cape, glowing green chest core, halo ring, and navy-gold IHMS shield. Brand character from concept to visual.
Open to full-time digital marketing roles, freelance projects, and creative collaborations. If you're building a brand that deserves to be seen — let's talk.